So why should you consider a website if referrals are working great? Some businesses have had great success with referrals only, thats  because when a client calls you, whoever referred them to you have already done the job for you. That client is already sold on your company, that’s why they called you. However, there is a con with referrals. That con is that the process and your company growth is much slower. Referrals work when your company has ties to those people. But the truth is that not everyone will have a tie to your company, and therefore never referred to you by anyone. That’s where the website comes in, because if they can’t think of anyone who can point them in the right direction, the next thing to do is get online and start googling. That’s how those random clients left in the “dead-zone” will find you, and guess what! If they are happy with your service, now THEY CAN ALSO REFER to other people who would of never had a tie to your company if it wasn’t for their friend who found you online! That’s why you need a website, but not just a website. You need a Iconik Digital to make you a stunning website that will catch your audience’s attention!